Expanding from one vertical to two
When adding grocery to food, or courier to taxi, makes sense on the same fleet.
Retention after the first order
What brings a first-time customer back, and what to measure in the first thirty days.
Rider safety features that riders actually use
Ride OTP, trip sharing, and SOS, and how to make them visible without adding friction.
Adding bike taxi to an existing taxi service
Fare cards, service areas, and onboarding for two-wheeler captains.
Handling cancellations fairly on both sides
Cancellation windows, fees, and when to waive them without inviting abuse.
Reducing time to assign at peak hours
Dispatch settings, zone sizing, and incentives that keep orders moving on a Friday night.
Commission models for multi-vendor marketplaces
Flat commission, tiered rates, and subscriptions compared for restaurants and stores.
Setting delivery fees that cover cost and still convert
Distance, basket size, and minimum order rules, and how each changes conversion.
Recruiting drivers before you have customers
How to build enough supply for launch day without paying idle drivers for weeks.
Choosing your first city: density, supply, and competition
The three numbers that decide whether a city can sustain a new delivery service.
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